Crumb & Co. Kitchen · Free guide
The Home‑Baker's Pricing Guide
Cost every bake. Price for profit. Quote with confidence.
Shruti Menon 42 pages · 2026 edition
Free guide For home bakers & cake studios
Price your bakes for profit, not for guilt.
The pricing system Shruti Menon used to go from ₹600 to ₹1,850 per kilo, written for Indian home bakers. Worksheets included.
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Here's The Home-Baker's Pricing Guide. Save it to your phone so it's handy for your next quote.
Download the guide (PDF)Sample link · 42 pages · 3.2 MB
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- 7 chapters
- 42 pages
- 3 printable worksheets
- 1 pricing formula
- 12 real price examples
What you'll learn
Stop guessing. Start pricing like a business.
- 01
Your true cost per bake
Ingredients, gas, packaging, boxes and the cream you always forget to count, all in one simple sheet.
- 02
What your time is worth
Set an hourly rate that pays you fairly, including the hours spent on DMs and deliveries.
- 03
The one pricing formula
Cost + time + overheads + profit. Use it for a ₹350 brownie box or a ₹9,000 wedding cake.
- 04
Handling "too expensive"
Word-for-word replies for bargaining customers that protect your price and the relationship.
- 05
Menus that sell the margin
Anchor pricing, add-ons and minimum orders that lift your average order without discounts.
- 06
When to raise prices
The three signals it's time, and a polite WhatsApp message to tell your regulars.
Inside the guide
Contents
- Ch. 1The real cost of a cakep. 4
- Ch. 2Paying yourself firstp. 10
- Ch. 3The pricing formulap. 15
- Ch. 4Pricing custom & theme cakesp. 21
- Ch. 5Talking money with customersp. 27
- Ch. 6Building a menu that earnsp. 33
- Ch. 7Raising prices without losing regularsp. 38
- Bonus3 printable worksheetsp. 41
Try the formula
Quick price check
A taste of chapter 3. Put in one of your bakes and see what it should really cost your customer.
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About the author
Shruti Menon
Founder, Crumb & Co. Kitchen · Kochi
Shruti started baking from her Kadavanthra kitchen in 2016 and spent three years undercharging for beautiful cakes. Then she rebuilt her pricing from scratch. Today she runs a waitlisted cake studio and teaches pricing workshops for home bakers across Kerala and Karnataka.
This guide is the exact system she wishes she had on day one: honest numbers, simple worksheets and the confidence to say your price out loud.
- 1,800+custom cakes
- 9 yrsbaking for a living
- 60+pricing workshops
Shruti
Readers say
"I finally charge what I'm worth."
I raised my 1 kg price from ₹900 to ₹1,450 using chapter 3. I lost two bargain customers and gained a waitlist.
The script for "can you do it cheaper?" alone is worth it. I used it the same evening, and the customer still ordered.
I never counted boxes, boards or gas. The worksheet showed I was making ₹40 on a ₹700 cake. Not anymore.
Questions
Small print, big type.
Is the guide really free?
Yes, completely. You'll also get one email a month with recipes and pricing tips, and you can unsubscribe with one click.
Is it only for cakes?
No. The formula works for cookies, brownies, breads, desserts in jars and hampers. Chapter 4 covers custom and theme cakes in detail.
Why do you ask for my WhatsApp number?
So we can share the printable worksheets and a reminder when the next free pricing workshop opens. We never share your number.
I'm just starting out. Is it too advanced?
Not at all. It's written for bakers taking their first paid orders, with every calculation shown step by step.